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Trinity Mirror launches National Advertising Sales Agency (NASa) to provide...
Trinity Mirror has launched the National Advertising Sales Agency (NASa), which will represent its regional, national and digital newspaper brands, in a structure it says will provide unrivalled...
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Mischief makers Paddy Power offer the ‘best seats in the house’ above the...
Paddy Power has offered race-goers at this year’s Cheltenham Festival the best seats in the house, located above the racecourse in a giant pair of flying Paddy Power pants floating over the famous...
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The Drum daily jobs round-up: Visuality, Mr B & Friends, Nice, Edinburgh...
The closing date is approaching for a senior account manager job in the north-west of England with Visuality. Applications must be submitted by 15 March for the position and will require around eight...
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eBay study suggests paid advertising on Google has little effect on sales
eBay has recently revealed the results of a study it conducted into the merits of paid advertising, finding that it has little effect on sales. The research involved removing paid advertising from...
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Fiat unveils follow-up to viral hit 'The Motherhood' with an ode to new dads...
Following on from last year’s viral success ‘The Motherhood’ Fiat has balanced the scales with its new offering ‘The Fatherhood’ dedicated to the dads out there. The online film is about a dad who...
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Government comes under fire from marketers over the way it chose agencies in...
Marketers from several UK agencies have criticised the Government Procurement Service for the way it chose agencies to work with over the next three years. Those involved have said the process, which...
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Facebook redesigns timeline to give more prominence to content apps
Facebook is rolling out changes to its timeline aimed at giving more prominence to third-party content apps and simplifying the user experience. Posts and life events will now be positioned to the...
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Viral Video Chart: Can anyone dislodge Three's dancing pony from the top spot?
New entries from Oreo, Adidas and Old Spice have failed to dislodge Three's dancing pony from the top of the Viral Video Chart. The #DancePonyDance craze holds on to the top spot for the second week...
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‘This is not a chocolate bar’ Green & Black's campaign from Mother unveiled
Green & Black’s has commissioned Mother to create a provocative and humorous new print and outdoor campaign for its organic chocolate range. Each chocolate bar is given its own alluring persona as...
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Bulmers launches new flavour varients to on and off trade consumers with Space
Cider and beer company HEINEKEN has worked with integrated agency Space to support the launch of two new cider variants, Bulmers Cider Bold Black Cherry and Bulmers Cider Pressed Red Grape, which will...
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LOVEFiLM content deal with Saban Brands brings 20 years' of Mighty Morphin...
The full 20-year back catalogue of Mighty Morphin Power Rangers will become available to Amazon brand LOVEFiLM viewers after the film and TV subscription service struck a content deal with Saban...
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Domino's expands into content creation through weekly online football sitcom...
Domino’s is to expand into content creation through a weekly online sitcom relating to weekly football events. The Support Group, developed by Zodiak Active, will be sponsored by Domino’s and would...
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Cross-Screen Engagement Study finds the UK to be the most investigative country
Over half (64 per cent) of British consumers were found to use two or more devices at the same time to explore related content, leading the UK to be named the most investigative country in Microsoft...
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Google decides android users shouldn’t block ads by removing all ad blocking...
Google has removed all ad blocking apps from Android from the Google Play Store, a move described by Adblock Plus as threatening consumer choice. “I realise that advertising revenue is important to...
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Keogh’s Crisps appoints Surname & Surname to help launch Shamrock & Sour...
Keogh’s Crisps has appointed Surname & Surname to launch its range of snacks, including Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps in the UK. Already known in...
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Newspaper Society statement backs prime minister David Cameron's Royal...
The Newspaper Society group of leading industry figures has backed prime minister David Cameron after cross-party press regulation talks broke down. The prime minister announced he would publish plans...
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Total Media promotes Celine Saturnino to head of media operations
Total Media has announced the promotion of Celine Saturnino, who will now continue to run the digital department but have additional responsibility for the independent agency’s TV department and other...
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Viewster announces partnerships with KinoNation, Renderyard and Moviehouse...
On demand film and TV service Viewster has announced that it has agreed partnerships with KinoNation, Renderyard and Moviehouse Entertainment. Viewster, with is available online, on connected TVs and...
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SAINTNICKS reveals Duttons acquistion deal
SAINTNICKS has announced the acquisition of South West design agency Duttons. The agency, founded by former-McCann Erickson Bristol MD Fraser Bradshaw last year, now has over 20 staff and has...
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Marketing Manchester works with The Gate Films for new video that highlights...
Manchester’s role in the story of graphene has been revealed in a new film launched at property fair MIPIM taking place in Cannes, France. ‘Graphene: Made in Manchester’ showcases the city’s track...
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