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Manchester is to be the recipient of the Uk’s largest ever roadside advertising display after MediaCo Outdoor received planning consent for a motorway banner spanning eight lanes of the M56 airport spur road.
The back-illuminated double sided structure will span the full width of the road and accommodate 750m2 of media space on a 4,5m high and 40m wide display.
It is estimated that over 700,000 people will eyeball the display each week as they trundle beneath it.
Richard Blackburn, commercial director, MediaCo Outdoor commented: “From the outset, our focus for The Manchester Gateway has been to create a high impact, jaw-droppingly impressive site which would deliver against expectation in terms of audience, investment and would appropriately convey for an advertiser, ‘ownership’ of this key city portal in a dramatic way.
“We’re delighted to be building a site of this stature which is perfectly located at the gateway to the new Airport City development zone – it will clearly add massive weight to our portfolio of ultra-premium outdoor advertising products.”
