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British heritage brand Henri Lloyd has selected ODD as its new lead creative and strategic agency partner for its lifestyle category.
“This is an important time for Henri Lloyd as it celebrates its 50th anniversary this year. ODD displayed a real understanding for our brand, along with great creativity. With our shared passion, we look forward to embarking on this journey together,” commented creative director at Henri Lloyd, Craig Prest.
ODD has now been tasked with implementing a new creative strategy and integrated campaign to feature across traditional, digital and retail channels.
Of the win, Simon Glover, managing director at ODD, said: “We’re absolutely delighted to be working with Henri Lloyd and are genuinely excited about working with such an iconic British heritage brand.”
