UK and mainland Europe train service, Eurostar, has launched a new version of its website eurostar.com, developed Capgemini Digital. The new site, accessible from 19 March, features a modern look and an enhanced layout to speed up the booking process for passengers.
For example, customers who book Eurostar’s London to Paris tickets will be able to make the transaction in around half as many steps and twice as quick.
A new ‘express check-out’ function has also been included, allowing customers to choose to save their card details and re-use them when purchasing a journey.While fares will be displayed more clearly with a daily/weekly/monthly price view, making it easier for passengers to search for the best prices.
Reflecting the increase in passengers travelling further afield by high-speed rail, the new website has featured an enhanced booking process for connecting destinations. Travellers will be able to book their entire journey from over 300 stations in the UK to destinations across France, Belgium, the Netherlands, Switzerland and Germany.
The site has also included more destination content for cities such as Amsterdam, Cologne and Marseille, alongside information and maps to help passengers connect between Eurostar and other rail operators.
It has also been made easier for Eurostar’s Frequent Traveller and Plus Points members to manage their accounts as the new website will display loyalty points as part of the booking statement.
Nick Mercer, Commercial Director for Eurostar, said: “The transformation of eurostar.com is key to the future of our business. We now live in a fast moving digital world where billions of online transactions are made worldwide every minute, so it’s essential that our digital offering meets changing customer needs.
“The new eurostar.com marks the start of our investment into digital and over the coming months customers will see a raft of new features to the site. We are committed to offering excellence at every step of the journey from booking to on-board, and we will continue to invest in our service to ensure it offers customers the best possible travel experience.”