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Ambrosia set to show custard as comfort food in its first custard ad for ten...
Premier Foods brand Ambrosia is tonight set to launch a new ad campaign, with the aim of promoting custard as the ‘real comfort food for the modern British family’. Created by JWT, the ad is the first...
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Belu mineral water teams up with WaterAid ambassador Rachel Stevens to help...
Ethical water brand Belu has joined forces with former-pop star and WaterAid ambassador Rachel Stevens for this year’s World Water Day, in order to raise funds for the charity’s clean water projects...
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Eurostar launches new website developed by Capgemini Digital
UK and mainland Europe train service, Eurostar, has launched a new version of its website eurostar.com, developed Capgemini Digital. The new site, accessible from 19 March, features a modern look and...
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ChildLine unveils animated film directed and produced by Film Club
ChildLine has unveiled a winning film created by Film Club as part of its national film storyboard competition, which challenged children and young people to create a film storyboard on the theme of...
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News round-up: A response to Lord McCluskey’s press regulation recommendations
The Drum has rounded up some of the key comments in response to the Press Standards (Scotland) Bill which was made public by the Scottish Government this week, in which Lord McCluskey proposed the...
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Orangina unveils ‘Statistics’ campaign developed by Fred & Farid
Orangina has revealed its latest spots for its 'Statistics' campaign developed by Fred & Farid's creative team, Gian Carlo and Rolando. The two ads, entitled Pigeon and Canon Ball, each end with...
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Ad of the Day: BBC - Where Next?
"We've been bringing you the future since 1922," announces the VO in this superb effort from the BBC belatedly heralding their 90th anniversary. To a soundbed of extremely lovely electronica, it takes...
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Seabrook Crisps rebrands following six month consumer review
Seabrook Crisps has relaunched its £30 million brand following a six-month brand and consumer review. Underpinned by a marketing campaign that celebrates its heritage, values and quality, Seabrook...
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Slough MP gives over £14,000 to Comic Relief after ‘naive’ Twitter message
Fiona MacTaggart, Labour MP for Slough, has donated £14,268 to Comic Relief after telling her followers she would give £1 to the charity for every retweet. The MP posted the pledge at 20:25 GMT on...
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Ad of the Day: National Centre For Domestic Violence - 'House Hunt'
This film for the National Centre For Domestic Violence bases its concept very literally on the strapline 'there is a way out'. It uses bricks and mortar as an analogy for the sense victims have of...
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“We need to encourage our established, legacy businesses to change the...
Writing for The Telegraph today, WPP’s Sir Martin Sorrell has detailed the evolving digital market, urging agencies to “embrace the digital revolution.” He says that traditional business approaches...
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Labour claims 11th hour press regulation deal has been struck
Labour has said a last minute deal has been struck between Britain’s three main political parties over measures to regulate the press. Harriet Harman made the announcement following overnight...
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40% of all daytime tweets revolve around TV programming
A mind numbing 40% of all tweets sent during daytime hours are opinions on TV programmes, according to new research into our social media habits conducted by TV Licensing. It found that Britons are...
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'Compromise clause’ allows press regulation deal to be struck
The basis for an agreement between Britain’s three main political parties on the future of press regulation has been hammered out after consensus was reached on the need to ensure that the Royal...
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Mamas & Papas set to unveil brand refresh this week
It has been revealed that maternity specialist Mamas & Papas is set to unveil a brand refresh later this week, including a redesign of its logo, new imagery and product packaging. Mamas &...
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UKTV set to celebrate 21 years with rebrand
UKTV has announced that it is set to reintroduce its company brand to viewers on Tuesday 26 March, in order to celebrate 21 years. Designed by Landor Communications, the new logo will go live across...
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The History Channel works with The Mill New York on 'Vikings' opening credits
The History Channel has engaged with The Mill New York to create the opening titles to its new drama series ‘Vikings’. Take 5, Mill+ director, Rama Allen, and team delivered the opening sequence for...
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Playboy Club London appoints M&C Saatchi to handle consumer PR
Playboy Club London, the Mayfair based private members club and casino, has announced the appointment of M&C Saatchi to handle its consumer PR. Operated by London Clubs International the sixties...
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JWT announces advertising alliance with experimental psychologist
Marketing communications brand JWT has announced that it has formed a partnership with experimental psychologist Professor Charles Spence to form a new advertising alliance. Spence heads up the...
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"Insight into an app audience is that utopian dream for marketeers" MOMA's...
With the MOMAs (Marketing on Mobile Awards) judging scheduled to take place in April and the deadline for entries this Friday, The Drum will ask each of the judges for some of their own points of view...
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