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Topshop and PETA unveil "Keep Wildlife Out of Your Wardrobe" window display...
Animal welfare charity PETA has joined forces with leading high street retailer Topshop to create a window display at Topshop’s flagship Oxford Street store highlighting the plight of exotic animals...
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Ad of the Day: Irn Bru - New Fella
What's the worst thing a Scottish father could face when his daughter brings home her new boyfriend? This light-hearted commercial for Irn Bru makes it clear that nothing could be quite as bad as...
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Space appoints Jim Carless and Tim Dalton to its senior management team
Space has announced that Jim Carless and Tim Dalton have joined the agency as head of client services and account director respectively. Carless was previously head of experiential at BD Network and...
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Channel 4 launches online community ‘Tribes Live’ to gain insight into its...
In order to gain spontaneous, valuable insight and a better understanding of its most engaged audience demographic Channel 4 has launched Tribes Live, a new ‘real time’ online community of 16-24 year...
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Comic Relief agency round-up: The Drum takes a look at what you're doing to...
We asked agencies to let us know what you are doing to raise money for Comic Relief and were overwhelmed by your responses: from bake sales and wearing your pajamas in work to, erm, shooting each...
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Microsoft Advertising announces new leaders in Europe
Microsoft Advertising has announced that UK GM of Microsoft Advertising & Online (A&O) Andy Hart has been promoted to the role of VP A&O Europe with immediate effect. The newly created...
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Microsoft rolls out marketing activity including free Wi-Fi to promote...
A multi-million pound campaign from Microsoft to promote its cloud-based productivity software Office 365 has begun to roll out. The campaign, with creative from Wunderman and media handled by UM...
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Twitter usage in the UK is approximately 62% engagement and 38% broadcast,...
More tweets mention brands (3.6 per cent) than mention music or celebrities, research from Brandwatch has found, with the suggestion that 12,600 tweets per minute mention brands. The research, which...
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Jonathan Lyon named global director of strategic insight at LBi
Former-Wunderman head of strategic insight Jonathan Lyon has been announced as the new global director of strategic insight at global marketing and technology agency LBi. Lyon has now been briefed...
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Kerry Foods unveils its first ad campaign for its Bisto ready meals range
Kerry Foods has revealed its first consumer advertising campaign for Bisto frozen ready meals, running across national press and women’s magazines from Monday 18 March. The campaign is designed to...
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Four Mirror people held in hacking swoop; more focus on CNN's Piers?
The UK phone-hacking scandal has erupted again with Sunday People editor James Scott and his deputy Nick Buckley being arrested in dawn raids. Scott is the first serving newspaper editor to be...
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Gatwick Parking appoints STEAK to optimise search
Gatwick Parking has announced the appointment of STEAK to create an integrated search strategy. STEAK will be expected to use its SEO and PPC experience to increased exposure, visibility and web...
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Social media apprenticeship launched by Tangerine PR as UK commission calls...
A social media apprenticeship spearheaded by Tangerine PR and including some of the UK's leading creative agencies and marketing teams is set to become the latest in a number of industry...
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Design industry reaction to plain cigarette packaging
Following reports that the UK government is likely to ban branding on cigarette packaging later this year, The Drum speaks to branding experts from Pearlfisher, Design Bridge and Lewis Moberly to take...
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Barry M set to unveil first of three ads for new mascara range
Barry M is set to air the first of three new ads on Monday to promote its new ‘Lash Vegas’ mascara with creative freelance team Lisa and Andy. The pair won the project after pitching against several...
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LIDA currently holds pole position in our Cheltenham-inspired Creative...
And they’re off… Sprinting ahead at this point in the race to be included in the 29 March issue of The Drum is none other than LIDA with is outdoor and guerrilla campaign for the Miscarriage...
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Adding up the cost of AdWords: Search marketers from Starcom MediaVest,...
In the wake of Google's AdWords overhaul, The Drum speaks to search industry experts to establish the impact of the rollout on PPC in the coming months. Last month saw Google overhaul AdWords to cater...
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Innovative desperation: The colourful approaches unemployed creatives are...
Informing prospective employers that you like to be tied up and enquiring about their favourite position isn’t the most conventional way to apply for a job, but in today’s crowded creative industries,...
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Labour and Liberal Democrats unveil Royal Charter on self regulation of the...
Labour and the Liberal Democrats have today published a Royal Charter on self regulation of the press. It puts forward plans for a Board of the Recognition Panel which would be responsible for the...
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The Drum daily jobs round-up: Carbon Creative, The Drum, Recommended Agency...
Carbon Creative is looking for a mid-weight designer/artworker for a role based in Salford Quays in the north-west of England. Offering a salary of up to £25,000, dependent on experience, applicants...
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