A mind numbing 40% of all tweets sent during daytime hours are opinions on TV programmes, according to new research into our social media habits conducted by TV Licensing.
It found that Britons are now watching more TV than ever before thanks to the growth of online catch-up services and, increasingly, this forms the nub of most of our conversations.
The TeleScope Report also elicited that the average household now has 1.83 television sets, down from an average of 2.3 in 2003, although television ownership overall remains at 97%.
The study explained this apparent discrepancy by observing that though 29% of the adult population now regularly log on to BBC iPlayer, just 1% of people use this as their exclusive medium.
Consumers have been increasingly drawn to so called smart televisions in recent years with 2.9m being sold since 2010, in addition 53% of television sales last year were of so called ‘super size’ televisions a sharp rise from just 1% in 2010.
Pipa Doubtfire, of TV Licensing, said: ‘Technology has given unprecedented freedom to create our own TV schedule, with the ability to record programmes to view at our time of choosing.
“Services such as iPlayer, 4oD and YouView give us access to thousands of hours of missed television we can watch almost anywhere - on a TV screen in the living room from the comfort of an armchair, to a smartphone on a busy train or bus.
“Although how, where and on what we’re watching continues to change, one thing has remained constant - our love of TV.”