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The Chiltern Brewery reveals point-of-sale campaign with Dirty Design
The Chiltern Brewery has commissioned Bristol-based agency Dirty Design to create a range of pump clips, aiming to change consumer ideas about the POS concept. The clips feature a full-scale, curved...
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Cuprinol reveals new livery and brand identity as it aims to brighten up...
Garden wood care brand Cuprinol has revealed it is to launch a new livery and brand identity through an integrated campaign covering TV, online and point-of-sale activity. The through-the-line...
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Rimmel London supports new product launches with online videos from Splash...
Coty Beauty, parent company of Rimmel London, has engaged Splash Worldwide to create a range of videos to support its current raft of product launches. Splash was selected for the video project...
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Kingsmill to ask the public for their favourite lunch spots with Sense
Allied Bakeries’ brand Kingsmill is asking the public to nominate their favourite lunch spot, with the final ten based on a public vote being awarded a Kingsmill ‘Lunch Spot’ plaque and bench....
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Jaguar Land Rover and Imagination reveal immersive luxury VIP experience for...
Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented...
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Boddingtons, The Guardian and Old Spice: Commercials editor Sue Moles reveals...
In the latest of The Drum’s series celebrating classic clips and favoured ad moments, commercials editor Sue Moles shares her favourites with Jason Stone of David Reviews. “I love commercials,” says...
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Marriott London Sevens ‘Dual Dedication’ TV spot with Partners Andrews Aldridge
Marriott London Sevens has released a TV spot to promote the event created by Partners Andrews Aldridge. The RFU event, which is sponsored by Marriott Hotels & Resorts, takes place on Saturday 11...
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Websites are “dead” and content meaningless unless mobile-ready, says Asda’s...
Brands must look beyond websites to mobile-centric content strategies, according to Asda’s head of corporate communication and social media Dominic Burch. Speaking at Social Media World Forum in...
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No offence: How creative strategies are being impacted by the threat of...
With the advent of social media allowing the British public to vent its outrage on a regular basis, The Drum’s Angela Haggerty takes a look at the place of offence in advertising, and how the threat...
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Ad of the Day: McDonald's - Boxes
McDonald's turn the charm up to eleven once again for this lovely commercial which addresses young children's fascination with boxes. The fast food outlet can help you pander to our youngsters' love...
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William Grant & Sons unveils 'The Glenfiddich Distillery Experience' virtual...
William Grant & Sons, parent company of Scotch whisky brand Glenfiddich, has worked with design agency Purple Creative to create virtual whisky distillery tour, The Glenfiddich Distillery...
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Parties agree deal on press regulation with million-pound fines - but will...
Will the big media companies go along with a new system of press regulation agreed by the three big political parties in talks going on till 2.30 am today , The big media groups - News International,...
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Morris Lubricants running like a well-oiled machine thanks to new website...
Morris Lubricants has unveiled its new e-commerce website from Lesniak Swann that includes a streamlined user experience and additional functionality. The complete redesign and platform upgrade...
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Wandsworth Borough Council appoints Wildstone for outdoor advertising sites
Wandsworth Borough Council has announced the appointment of Wildstone to develop its outdoor advertising sites following a competitive pitch. The two year contract will also include managing existing...
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Auto Trader showcases its mutli-channel offering with new TV ad campaign
Digital marketplace for new and used cars, Auto Trader, has revealed its latest TV ad set to go live on Monday 18 March. Part of Auto Trader's largest marketing investment to date the ads feature a...
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Kellogg's Crunchy Nut storms onto screens in new Alien ad
Kellogg's has unveiled a third ad in its Crunchy Nut series, this time seeing a group of alien spotters trying to keep quiet. Created by Leo Burnett, the ad follows Snake and Dinosaur, with silence...
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The Drum daily jobs round-up: Devonshire Creative, Linn Products, Marketing...
An account manager job is available in London with Devonshire Creative. For a salary of between £28,000-£34,000, applicants should currently be working in a marketing agency environment and have...
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Shoppercentric research shows how consumer attitudes to premium brands is...
Seven out of 10 shoppers have said they don’t care where they buy premium brands as long as they get a good price according to the latest report from Shoppercentric. The research, entitled...
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Government announces it will soon go to market for a new printing and...
The Government Procurement Service, North East Procurement Organisation and Eastern Shires Purchasing Organisation have released that they are working in a collaborative partnership and will be going...
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7thingsmedia purchases a stake in fashion media marketplace Fashion Traffic
London and New York-based digital media agency 7thingsmedia has revealed it has purchased a 35.75 per cent stake in fashion media marketplace Fashion Traffic. The technology platform enables...
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