Morris Lubricants has unveiled its new e-commerce website from Lesniak Swann that includes a streamlined user experience and additional functionality.
The complete redesign and platform upgrade features fresh graphics and a user-friendly navigation system in order to ensure customers can find the products they are looking for as easily as possible.
Geoff Lawton from Morris Lubricants said the brand needed “an e-commerce website that both showed off our excellent products and made the business of selling them online much easier,” he added that the new site now “complements the brand identity” as well as improving the customers’ buying experience.
In a bid to bolster conversion rates a straight-forward, secure checkout procedure has been employed with tailored product suggestions and promotions to help add value to the customer journey. Lesniak Swann has also introduced an intelligent predictive search function and bespoke product finder to make it easy to select the right products.
Senior programmer at Lesniak Swann, Simon Nicklin, commented: “The site has been built with the customer in mind. We’ve made the purchasing process as smooth and streamlined as possible, and have optimised the site for conversion and search. The elastic nature of the predictive search function is at the cutting edge of this technology, and we’re really pleased to be able to incorporate this into the new site.”