Clik here to view.
The changing marketplace: How will changes to Google Shopping impact on UK...
Changes to Google Shopping have been met with mixed reactions from marketers, with some lamenting the loss of free traffic from the platform, while others welcome the prospect of increased control....
View ArticleClik here to view.
Jonathan Dimbleby says: Don't give the politicians this much power
Jonathan Dimbleby, one of the most respected names in British media, is vehemently opposed to the new press deal. Dimbleby, veteran BBC broadcaster and chairman of campaign group, The Index on...
View ArticleClik here to view.
FMCGs must mirror financial brands in using data, says Kellogg's European...
Traditional FMCG companies must understand the value of data as much as financial services, according to Kellogg’s European head of digital Matt Pritchard. Speaking at Social Media World Forum in...
View ArticleClik here to view.
Display ad revenue decline by 12.7% during 'challenging' 2012 for Johnston Press
Johnston Press has revealed a national display advertising revenue decline by 12.7 per cent n 2012 leading to an underlying pre-tax profit of £12,6 million during what both chairman and chief...
View ArticleClik here to view.
UTV Media publish ‘robust’ preliminary results with £21m pre-tax profits for...
UTV Media has reported declining revenues and pre-tax profits for the year ended 31 December, but are still to go ahead with a 17% dividend increase. The group’s revenues and pre-tax profits over the...
View ArticleClik here to view.
Leveson round up: What the papers say
In the wake of a cross party agreement on press regulation heads are beginning to digest precisely what this will mean for the industry, specifically which (if any) of the media big beasts will refuse...
View ArticleClik here to view.
Glasgow 2014 sells Indian subcontinent broadcasting rights to TAJ TV
The organising committee for the Glasgow 2014 Commonwealth Games has announced the sale of broadcasting rights for the Indian subcontinent to TAJ TV. The deal means that live footage from the event...
View ArticleClik here to view.
The BIG Partnership names Keli Mitchell as digital services director
The BIG Partnership has announced that Keli Mitchell is to join the communications consultancy as digital services director. Mitchell joins BIG from Frame where she spent over 10 years developing a...
View ArticleClik here to view.
blinkx partners with Penske Media Corporation for memorable movie coverage
Internet media platform powered by CORE blinkx has partnered with digital media company Penske Media Corporation (PMC) to allow for exclusive entertainment content most notably movie previews and...
View ArticleClik here to view.
The Environment Agency appoints Golley Slater for communications
The Environment Agency has appointed Golley Slater to provide communications support for a new European-funded project. The project is designed to improve the transfer and tracking of waste data in...
View ArticleClik here to view.
Which? urges clampdown on unsolicited calls and texts
Consumer rights group Which? has called on the government to toughen up its regulation of unsolicited communications following a rise in the number of reported nuisance calls and texts. The watchdog...
View ArticleClik here to view.
BSM works with TheAgency on new mobile optimised site
BSM has unveiled a new mobile optimised site created by Bath-based communications firm TheAgency. The new site has been designed with pupils and instructors in mind and has been optimised for use on...
View ArticleClik here to view.
NOW TV introduces pay-as-you-go Sky Sports
NOW TV, the Sky backed internet TV service, has announced the introduction of pay-as-you-go Sky Sports on the fledgling service. The deal offers sports fans to access broadcasts with no contract, set...
View ArticleClik here to view.
Rule Obama: Grey London unveils stamp portraying Michelle Obama as Queen of...
Michelle Obama is being portrayed as the Queen in a stamp design by Grey London to celebrate her crowning as the Best Dressed Woman in the World by The Sunday Times’ Style magazine. The campaign...
View ArticleClik here to view.
The changing role of the search marketer: Multi-device challenges and a...
As part of The Drum's first quarterly search supplement of 2013, search industry experts share their insights on how they see the role of the search marketer changing this year. In the first of a...
View ArticleClik here to view.
Manc Man to Mad Man: TBWA's Robert Harwood-Matthews on life in New York and...
Robert Harwood-Matthews first came to the attention of many of our readers as the man who reinvented TBWA\Manchester. Today, he's the president of the New York office of TBWA\Chiat\Day. In his office...
View ArticleClik here to view.
Ad of the Day: Vigorsol - Captain Ice
This is the ad equivalent of Nigel Tufnel's amp: if it were marked out of 10, we'd have to give it 11. One of those rare creatures - a commercial you want to see over and over - it's packed with...
View ArticleClik here to view.
Butlin’s Jae Hopkins and DFS' Helen Normoyle explain how marketing can mean...
How can brands thrive in these straitened times? That was the question The Drum asked Jae Hopkins, head of communications at Butlin’s and Helen Normoyle, chief marketing officer at DFS, when we caught...
View ArticleClik here to view.
CSL unveils first integrated campaign since appointing TBWA\Manchester to its...
CSL has engaged with TBWA\Manchester in order to create a fully integrated campaign demonstrating how the retailer helps customers find the right sofa for them. The campaign is the first work from the...
View ArticleClik here to view.
Mentos looks to prove it still has fizz with BBH London campaign
Mentos, the confectionery brand owned by Perfetti Van Melle, is this week launching a new integrated advertising campaign with BBH. Featuring the new ‘Stay Fresh’ brand end line, the campaign is...
View Article