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How affiliate tracking and maximising user mobile experience yielded results...
As the Christmas period approached and the rise of mobile shopping became more established, Littlewoods saw an opportunity to develop its mobile service into a fully optimised user experience. Adding...
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The Drum's latest creative challenge asks you to take on the industry's...
The Drum would like to issue a challenge for agencies to take on one of the toughest briefs in the industry: The British Press. There is no doubt that the wake of the phone hacking row, the Madeline...
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Vango sees increase in international interest after appointing GoGo Social to...
Outdoor products company Vango has reported a 30 per cent increase in followers since appointing GoGo Social to handle its social media presence. After an increase in website sales, the company was...
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Eucerin appoints CMW to strengthen its UK presence
Global skincare brand Eucerin has announced the appointment of CMW, beginning later this spring with a campaign to launch its ‘Even Brighter’ range in print, online, social and CRM. CMW currently...
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NBTY Europe appoints St Ives Group's SP offering to handle POS for Holland &...
Holland & Barrett parent company NBTY Europe has appointed St Ives Group to handle all promotional POS materials for the health supplement retailer and its sister store GNC. The £1 million account...
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Domino's UK adopts new logo with refreshed store design planned for all 805...
Domino’s UK is to implement the new Domino’s Pizza International logo, which was introduced in October 2012, across its 805 UK stores. The new look sees the Domino’s diamond replaced by a singles red...
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SAScon announces Clancy Childs from Google Analytics as keynote speaker
SAScon has announced Clancy Childs, Google Analytics product manager, as a keynote speaker at this year’s event. This year the event for the search, analytics & social media community is being...
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Royal Charter proposals hit crisis as The Spectator refuses to sign up and...
Government proposals for a royal charter on press regulation are heading for crisis point as The Spectator confirmed it will refuse to sign and Private Eye editor Ian Hislop said he would "rather take...
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The Times launches augmented reality video for kids to explain exactly what...
The Times has launched an augmented reality video to explain how the UK budget works, as well as explaining exactly what the Chancellor of the Exchequer does. Aimed at young readers, the animated...
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WhatsApp to start charging iOS users a subscription fee
Mobile messaging service, WhatsApp, has announced that it will be charging iPhone users an annual subscription to use its popular app. At the moment, WhatsApp Messenger charges users on other...
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Paddy Power’s Torres ad comes down after councillor finds it was up there...
Paddy Power has been forced to take down its billboard ad poking fun at Chelsea striker Fernando Torres because it was put up above Stanford Bridge illegally. The Drum recently reported that Chelsea...
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TV advertising is the biggest driver of word of mouth, web traffic and...
TV advertising is responsible for over half (51 per cent) of brand word of mouth according to research commissioned by marketing effectiveness consultancy Data2Decisions and Thinkbox. The ‘POETIC’...
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DM Design fined £90,000 by ICO following thousands of complaints over...
Glasgow-based DM Design has been fined £90,000 by the Information Commissioner’s Office (ICO) after racking up nearly 2,000 complaints to the ICO and Telephone Preference Service (TPS) over thousands...
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Press regulation causes a split in the newspaper industry
Newspaper groups appear to be moving to boycott the new system of press regulation, according to reports in the Guardian. A split appears to be emerging between publishers of the Sun and the Daily...
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Celebrity gossip site Popbitch announces paid-for offering
Showbiz gossip website Popbitch has announced it is to launch a paid-for online magazine in May. The paid-for offering will take the form of an app that will be produced on a monthly or twice-monthly...
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Spotify gives some "mighty fine news" to its free users by removing five...
Spotify has revealed it has removed the five play-per-song cap it imposed upon its free users in April 2011. Speaking via its online blog, Spotify said it had some "mighty fine news for all Spotify...
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Big Brother Watch director raises privacy concerns over Google Glass
Big Brother Watch director Nick Pickles has expressed his concerns over Google Glass claiming the implications for privacy are "profoundly worrying" and that the new technology will make us all...
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George Osborne sends his first tweet promising budget ‘helping those who want...
George Osborne, the Chancellor of the Exchequer, has today sent his first tweet from account @George_Osborne, saying: ‘Today I'll present a Budget that tackles the economy's problems head on helping...
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BBC Trust orders review of £51.5m Lonely Planet sale
The BBC Trust has announced that it will be reviewing the deal which saw the Lonely Planet brand being sold to NC2 Media for £51.5m: a £80m loss. Diane Coyle, chairman of BBC Trust, said of the BBC...
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Bosch dishwasher advert from Havas Worldwide London banned by Advertising...
A Bosch dishwasher advert from Havas Worldwide London has been banned by the Advertising Standards Authority on the grounds it misled viewers about the amount of water required to wash dishes. Four...
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