SAScon has announced Clancy Childs, Google Analytics product manager, as a keynote speaker at this year’s event.
This year the event for the search, analytics & social media community is being held at MMU Business School on 6-7 June.
Childs said: “The amount and depth of data available to digital marketers is growing exponentially and is becoming increasingly complex. However, the principles of marketing don’t necessarily need to change due to this explosion of data.
“The modern digital marketer needs to make sure that they are employing the correct tools, analysis and data to make sure they are getting the right message in front of the right customers at the right time. We’re working hard on making that as easy as possible and turn some of these data challenges into opportunities.”
SAScon was set up by Richard Gregory, managing director of Latitude, Simon Wharton, managing director of PushON, Pete Young, search and social director at Mediacom, Richard Hudson, managing director of Vanilla Storm and Pete Cobley, commercial director of homejames.