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Butchers launch Lean & Tasty range with TV ad from The Brooklyn Brothers
Dog food brand Butchers has engaged The Brooklyn Brothers to launch its new Lean & Tasty range with a tongue-in-cheek ad campaign. The TV ad uses the line ‘This is Dog’ to deliver a fast, frenetic...
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10% of Facebook users have received anti-social messages: with 3% of these...
Research unveiled today by Global Market Insite (GMI) has found that 10 per cent of those who use Facebook have received insulting or abusive messages, either sent publically or privately. The survey...
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Marketing Weak: Wholesale Domestic - Transformation
The Essence bathroom comes with a startling revelation. No, not that you can have an entire suite or shower room for two nine nine, as the VO says... but that you get a free partner upgrade from cosy,...
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Scottish government rejects McCluskey report as first minister Alex Salmond...
Scottish culture secretary Fiona Hyslop has confirmed the Scottish government will not adopt proposals on a Scottish press regulator made in a report by Lord McCluskey, as it emerged a meeting took...
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MyFerryLink selects Fox Kalomaski Crossing for advertising campaign
MyFerryLink, the new cross-channel ferry service operating between Dover and Calais, has announced the appointment of Fox Kalomaski Crossing. The integrated creative marketing communications agency...
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IPA appoints Ben Quigley as chairman for England and Wales
The IPA has announced the appointment of Ben Quigley, chief executive of Different, to the post of Chairman for England and Wales. Taking over the role from Bruce Hutton, former chief executive of...
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Superdrug looks for real customers to star in its national ad campaign 'That...
Superdrug is searching for 15 lucky customers to star in its TV advertising campaign, That Superdrug Feeling. Part of the campaign from Billington Cartmell that launched in early February, the...
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HEINEKEN unveils TV and outdoor push for premium bottled lager Foster's Gold
HEINEKEN has revealed it is to launch a TV and outdoor creative for its premium bottled lager Foster’s Gold, building on the product’s ‘posh and sophisticated’ credentials but remaining true to the...
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What is the biggest challenge of search marketing in a multi-platform,...
As part of The Drum's first quarterly search supplement of 2013, search industry experts share their insights on the biggest challenges of search marketing in today's multi-platform, multi-device...
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A "tick box" mentality is not good enough when it comes to multichannel says...
Regardless of the number of fancy terms being bandied around to describe the future of retail - whether it's multichannel or omnichannel - it shouldn't detract from what is really important - ensuring...
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Goals Soccer Centres announced as sponsor of Asian Football Awards 2013
Goals Soccer Centres has announced that it will become the headline sponsor of the Asian Football Awards 2013 (AFA) and tournament host of the inaugural AFA Fives tournament. Goals national marketing...
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Evening Standard apologises for budget leak on Twitter
Joe Murphy, political editor of the Evening Standard, has apologised on Twitter after a picture of the front page of the newspaper was tweeted, breaking a budget embargo. He said: “I wish to apologise...
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Ad of the Day: Ambrosia - Pudding
Lovely ad for Ambrosia custard - a pre-prepared dessert enhancer which in this day and age is generally seen as a bit naff because it's not made by hand and called crème Anglaise. The product is...
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McDonald's launches Monopoly Fortunes prize giveaway with online functionality
McDonald’s has launched its latest Monopoly prize giveaway which this time includes ways to collect online. With game mechanics and creative elements by The Marketing Store, Monopoly Fortunes goes...
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Simple Spotless Skin sponsors Syco Entertainment audition channel on YouTube
Unilever has announced that its Simple Spotless Skin brand is set to sponsor ‘The You Generation’ channel on YouTube, a global online audition channel which is launching today. Created by Syco...
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Marketing industry is in danger of “eating itself to death” says Microsoft’s...
The marketing industry must “take responsibility” and avoid bombarding consumers with commercial messages or risk “consumer revolt”, according to Microsoft’s VP of Europe Andy Hart. Speaking to The...
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The Mail on Sunday launches new celebrity and culture magazine with £3m...
The Mail on Sunday has unveiled plans to release a new magazine called EVENT, due to hit newsstands on Sunday 14 April 2013. Backed by a £3 million multiplatform marketing campaign, promotion for...
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Half of PR leaders believe communications for the budget was ‘poorly...
Research carried out by the PRCA has found that 50 per cent of PR leaders believe that PR in preparation for today’s budget announcement was ‘poorly controlled’, while 19 per cent describing it as...
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The Beano launches iPrank app ahead of April Fool’s Day
DC Thomson's The Beano has launched the ‘ultimate app for menaces’ ahead of April Fool’s Day. The free app for kids, available via the App Store and Google Play for Android, includes games such as a...
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Ann Summers annouces 'sexcessories' partnership with Superdrug
High street retailers Superdrug and Ann Summers have joined forces to offer customers the chance to pick up some Fifty Shades-inspired fun alongside their weekly toiletries. From Wednesday 27 March,...
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