Dog food brand Butchers has engaged The Brooklyn Brothers to launch its new Lean & Tasty range with a tongue-in-cheek ad campaign.
The TV ad uses the line ‘This is Dog’ to deliver a fast, frenetic spot celebrating real dogs doing real things.
The Lean & Tasty range was created in response to growing number of overweight pooches, with the 30” spot reflecting the energy of a happy, healthy dog reminding pet owners to feed their pets healthier food and not dinner scraps.
The TV creative will be supported by print and online activity.