Lovely ad for Ambrosia custard - a pre-prepared dessert enhancer which in this day and age is generally seen as a bit naff because it's not made by hand and called crème Anglaise. The product is simply gets on with its job: it's not there to be admired; it's there to officially make pudding be pudding and make people feel momentarily comforted in an uncertain world.
Agency: JWT London
Creative: James Humphreys / Craig Hunt
TV Producer: Roy Swansborough
Production Co: Bare Films
Director: Joanna Bailey
Editing House: The Whitehouse
Editor: Adam Marshall