High street retailers Superdrug and Ann Summers have joined forces to offer customers the chance to pick up some Fifty Shades-inspired fun alongside their weekly toiletries.
From Wednesday 27 March, Superdrug will stock a selection of Ann Summers sex toys and novelty items. The range will sit within the existing sexual health and wellbeing section of the store and will also be available to buy from Superdrug.com.
Ann Summers brand director Fiona Davis commented: “We are very excited about this new business partnership with Superdrug, and the fact that customers will now be able to pick up their cosmetic essentials, as well as a little something exciting for the bedroom.
“Following the Fifty Shades phenomenon, sex toy sales have shot through the roof. We’re delighted that our best-selling products will now be accessible to a wider audience.”
Head of health for Superdrug, Melanie Wilson, added: “This new range will give our customers the chance to browse and buy this product category in a comfortable and convenient environment, both in store and online.”