The Chiltern Brewery has commissioned Bristol-based agency Dirty Design to create a range of pump clips, aiming to change consumer ideas about the POS concept.
The clips feature a full-scale, curved pint glass image to present a representation of the product. The image is supported by tasting notes and information on the alcohol volume, informing the consumer of all the key information – colour, taste and strength – at the point of purchase.
“We are thrilled with our ‘perfect palette of pints’ with an innovative design and clear tasting notes to whet the appetite,” commented head brewer of The Chiltern Brewery, Tom Jenkinson.
A total of nine beers are to be launched throughout the year from April, with releases ranging from permanent and seasonal to limited editions.
Martin Brewer, Dirty Design account director, added: “We wanted to offer the consumer a true visual aid to support their choice of beer at point of purchase.”