Orangina has revealed its latest spots for its 'Statistics' campaign developed by Fred & Farid's creative team, Gian Carlo and Rolando. The two ads, entitled Pigeon and Canon Ball, each end with the tagline Stay Alive - Drink Orangina'.
The ads for the campaign were directed by Glue Society’s Gary Freedman, while photographer Rankin worked on the print campaign.
TVC:
Creative Directors: Fred & Farid
Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova
Post-producer: Elise Dutartre
Director: Glue Society (Gary Freedman)
Production: Nouvelle Vague
Producer: Sandrine Lima
Print:
Creative Directors: Fred & Farid
Copywriters: Nick Moss & Dan Northcote-Smith
Photographer: Rankin