Channel 4 has announced that it will roll out its new advertising service on More 4 in Ireland next year.
The service will enable a bespoke advertising feed to be broadcast on the channel offering tailored ad packages to Ireland.
Jonathan Allan, director of sales at Channel 4, said: "We're pleased to be able to extend our bespoke advertising service for Ireland to More 4 in the New Year. In addition to our successful tailored service on E4 in Ireland offering the market its strong 16-34 demographic - More 4's upmarket ABC1 audience will give agencies and clients even more opportunities to reach new audiences in Ireland."
This new advertising service will be sold by Channel 4's sales partners Medialink.