Medichem, the hair and beauty product manufacturer, has appointed TCS Media and The Living Room to develop a campaign for its new antibacterial face wash, FaceB4.
TCS Media will handle to TV planning and buying, while The Living Room has been tasked with working on the creative.
The first stage of activity will launch in June with a multi-channel TV campaign.
Robin Dorman, head of broadcast at TCS said: “We are delighted to play a part in the launch of this break-through product from Medichem. It is a real game changer”.