LOVEFiLM has announced sign-off of its latest content deal, an agreement with BBC Worldwide which will see a range of children’s content made available via the rental and streaming service.
Programmes such as The Story of Tracy Beaker, Teletubbies, The Sarah Jane Adventures and Balamory will be included in the deal to boost the appeal of the service to families.
Chris Bird, Director of Film Strategy at LOVEFiLM, said: "We are committed to bringing the very best in children's TV to our ever-increasing audience, and are thrilled to have secured even more brilliant BBC shows for members to enjoy. We have got some of the best family programming around and look forward to entertaining fans of all ages."
Lisa Rousseau, BBC Worldwide's Head of UK, Ireland and Pan European Television Sales, added: "More parents are turning to LOVEFiLM's kids' TV offering as a form of quality family entertainment than ever before and we are excited that this new agreement will see our award-winning children's shows available to subscribers. This is a natural partnership for us and follows on from our previous content deals."
LOVEFiLM has recently signed content deals with Aardman, eOne, DHX Media, Disney and Saban Brands.