Clik here to view.
Google boss rules out merger of Chrome and Android
Google chairman Eric Schmidt has publicly ruled out any full-blooded merger between its Chrome and Android operating systems – but conceded there would be greater overlap between the two divisions....
View ArticleClik here to view.
IPA announces council election results
The IPA has announced that Ian Priest, founding partner of VCCP and MD of Chime, has been elected as its new president. Priest’s appointment took place following a vote of members at a special council...
View ArticleClik here to view.
Simon Jenkins states press Royal Charter ‘may not last the month’
Simon Jenkins, one of three advisers tasked with implementing a new press regulatory regime, has said that he reckons the planned Royal Charter may not ‘last the month’ after conceding that he is yet...
View ArticleClik here to view.
Coca-Cola SVP for marketing insists: social plays a crucial role at the heart...
Coca-Cola’s senior vice president for integrated marketing communications and capabilities, Wendy Clark, has spoken out after a report from the company found that social media does not lead to sales...
View ArticleClik here to view.
Being produced in Britain becomes key factor for food-buying following horse...
Food being of British origin has been found to be the most important factor to consumers since the horse meat scandal broke, research by Mintel has found out. The research was compared against...
View ArticleClik here to view.
How paid search strategy increased bottom-line profits for Papa John's –...
Using a tailored paid search marketing strategy, Net Media Planet stepped outside of traditional discount marketing methods and achieved notable success for Papa John’s, the pizza delivery company....
View ArticleClik here to view.
LOVEFiLM signs BBC Worldwide content deal
LOVEFiLM has announced sign-off of its latest content deal, an agreement with BBC Worldwide which will see a range of children’s content made available via the rental and streaming service. Programmes...
View ArticleClik here to view.
Golden Wonder launches crisp packet ‘amnesty’ in colour fightback
Golden Wonder is taking its arch-rival Walkers to task for jumbling up the once ubiquitous association of the colour blue with salt and vinegar and green with cheese and onion in the popular snacks...
View ArticleClik here to view.
SPORTFIVE donates England World Cup qualifier ad space to charity
SPORTFIVE, the sport marketing agency, has donated advertising space during tonights San Marino vs England World Cup qualifier on ITV to the Royal Marsden Cancer Charity in memory of an Omnicom Media...
View ArticleClik here to view.
Samsung teams with Goals Soccer Centres to launch ‘Free Kicks for Kids’...
Samsung has announced that it has teamed with of five-a-side football facilities, Goals Soccer Centres, in order to help launch the ‘Free Kicks for Kids’ initiative. Through Free Kicks for Kids,...
View ArticleClik here to view.
BBC Three teams with BBC Drama and BBC iPlayer as it commissions six online...
A BBC Three drama strand has been commissioned exclusively for BBC iPlayer which will see BBC Drama commission six original short films as exclusive content for the service over the next two years....
View ArticleClik here to view.
High Court rules Boris Johnson’s decision to ban ‘Not Gay’ Christian group...
A High Court has today ruled that a decision taken by Boris Johnson, Mayor of London, to ban a bus ad campaign which suggested that gay people could be ‘cured’ through therapy, was lawful. The...
View ArticleClik here to view.
Waitrose appoints Ocado’s Tony Rivenell as head of omnichannel delivery
Waitrose has announced that Tony Rivenell, Ocado’s head of product and user experience, is set to join its team in June. At Waitrose, Rivenell will hold the position of head of omnichannel delivery,...
View ArticleClik here to view.
Don’t over-complicate social media and social ROI, advises Dr Martens...
There is too much confusion when it comes to establishing the right ROI for social media. At least that’s the opinion of Dr Martens’ consumer marketing manager Simon Wilkinson. “The hot potato of...
View ArticleClik here to view.
Exclusive: Marketing to go monthly from April as The Drum prepares magazine...
Marketing is to begin publishing its magazine on a monthly basis from April, meanwhile The Drum will unveil a redesign of its own publication next week. It is understood that Haymarket has chosen to...
View ArticleClik here to view.
Newcastle Brown Ale reveals 'No Bollocks 2013' integrated marketing push
Newcastle Brown Ale has unveiled ‘No Bollocks 2013’, an extension of the original No Bollocks platform launched in 2012 continuing Newcastle’s dedication to “bollocks-free ads” by celebrating honesty....
View ArticleClik here to view.
Bargain Booze launches £500,000 campaign in the run up to Easter
Bargain Booze is set to invest £500,000 in a new ad campaign by McCann Manchester, which is set to air for a week in the run up to Easter. The 30 second ad features ‘Doreen’ promoting the offers which...
View ArticleClik here to view.
SpectrumInsight questions Thinkbox research claiming we'd be talking about...
Social insight specialist SpectrumInsight has questioned research released by Thinkbox earlier in the week that revealed TV advertising was the single biggest driver of word of mouth claiming that if...
View ArticleClik here to view.
Ad of the Day: Channel 4 Racing - Grand National
And they're off. What better way of capturing the excitement of the Grand National than to depict it as a race around a suburban neighbourhood? This amazing compilation won't find much favour among...
View ArticleClik here to view.
AGA Total Control cooker suggests it provides a ‘warm welcome’ in new Cogent...
AGA Total Control cooker has unveiled a new campaign with Cogent Elliott, which aims to show that an AGA can fit anyone’s lifestyle. Kathryn Lowe, marketing manager at AGA, said: “This is a really...
View Article