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Consumers more open to ads on mobile devices when at home, YuMe finds
A new study examining consumer behaviour and reaction to advertising and content on mobile devices has revealed that consumers are more receptive to ads on mobile devices when they are in the comfort...
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Glasvegas work with reflexblue on third album promotional campaign
Glasvegas has worked with Glasgow-based agency reflexblue on the campaign to promote their third studio album, ‘Later…When The TV Turns To Static’. The first track from the album is now set to be...
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Olivia Burton appoints Good Results PR
Watch brand Olivia Burton has engaged Good Results PR to handle the promotion of its current SS13 collection. Created by Lesa Bennett and Jemma Fennings, Olivia Burton is stocked by the likes of...
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Johnnie Walker unveils Johnnie Walker Directors Blend 2012 designed by LOVE
Johnnie Walker has engaged with one of its design partner’s LOVE to design the bottle for the 2012 Johnnie Walker Directors Blend. The exclusive Directors Blend, which isn’t available for sale but...
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talkSPORT appoints Liam Fisher as programme director
Sports radio station talkSPORT has named Liam Fisher as the company’s new programme director. Fisher joined the company in 2000 and has held a number of roles, most recently as head of production....
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Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed that the ad campaign will run for four weeks. The ten second ad will focus...
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The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle...
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills and a passion for creativity. Applicants...
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Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign has comprised a multi-sensory stand, which includes a water wall that uses small...
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Australian news site The Conversation set to be launched in Britain
The Conversation, a news and commentary website based in Australia, is due to be launched in Britain in May. Set up two years ago by former Observer editor Andrew Jaspan, the content of the website is...
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Ad of the Day: Horseware Ireland - Rugs for Life
The production values are impressive in this minute-long spot for Horseware Ireland which focuses on the bond between man and beast. This commercial demonstrates that the quality of advertising found...
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Apple to bring out budget iPhone this summer
Apple is preparing to launch a cheaper, plastic-body iPhone this summer, according to reports. Amit Daryanani of RBC Capital Markets has reportedly told investors that Apple plans to launch the...
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Apple acquires WifiSLAM for $20 million
Apple has purchased indoor-GPS company WifiSLAM for around $20 million, according to a report from the Wall Street Journal. The Silicon Valley-based startup develops ways for mobile apps to detect a...
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Blockbuster sold to Gordon Brothers Europe
Administrators have confirmed that Blockbuster has been sold to Gordon Brothers Europe, a restructuring firm, which could mean 264 stores remain open, saving around 2,000 jobs. Blockbuster went into...
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Ad of the Day: Sainsbury's - Chocolate Bunny
Unshowy and unfussy, this ad suggests how we can attain a harmonious family Easter with orange supermarket's help. There are some delightful touches; not least the moment where dad notes - with slight...
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Google “open” to expanding digital publishing innovation fund to the UK
Google is considering launching a similar digital innovation fund in the UK, similar to that launched in France last year, which would help British newspapers and magazines boost their digital...
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Online video primetime found to be the same as traditional TV, find TubeMogul
TubeMogul has released research into the best time for brands to serve online ads to maximise performance. The data for the report comes from brand campaigns run through TubeMogul’s media buying...
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Jaguar Land Rover denies bid to raise £1 billion for Chinese deal
Jaguar Land Rover, which is owned by India's Tata Motors , yesterday flatly denied that it was preparing to raise $1 billion from Chinese investors with a bond issue . "It's completely untrue. We're...
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Simon Cowell will move back into Britain's X Factor: 'It's my baby'
Simon Cowell, who quit Britain' s X Factor panel to work on the US version of the show, is to have a more hands-on role with the UK show as he considers it to be his "baby". He has not been a judge...
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Mobile consumer spending predicted to double by 2014
New research commissioned by eBay has suggested that mobile spending could more than double over the course of the next year, extending a period of exponential growth for the foreseeable future....
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The Mission Marketing Group reports 15 per cent growth in headline pre-tax...
The Mission Marketing Group, which amongst others owns advertising and marketing agencies such as Bray Leino, Story, RLA, Robson Brown, ThinkBDW and Big Communications, has grown its headline pre-tax...
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