As the nominations are announced for The Drum Design Awards, we catch up with the inaugural judging panel to explore how branding is evolving digitally and how brand identities are adapting to remain relevant across ever-changing channels.
Ask yourself this: why does your brand exist?
The digital age has ushered in myriad new ways for brands to reach their customers; screeds upon screeds have been devoted to glorifying the explosion of communications channels at a modern brand owner’s disposal. But in this new world designers, and the brands they play a part in creating, have never been under greater scrutiny. Digital demands that brands prove their relevance like never before.
We asked the judging panel of The Drum Design Awards, some of the most accomplished brand builders around, exactly what impact the proliferation of digital has had on brands and how their industry has changed.