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Renault promotes the addition of windows to Twizy model with press campaign...
To celebrate the addition of windows to its electric Twizy model Renault has worked with Publicis to create a new press advert. Launched last April, the 100 per cent electric urban compact two-seater...
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Benchmark report: How consumers research and decide on mortgage deals
Rebecca Jennings, senior client advisor at international benchmarking firm Global Reviews, provides a snapshot from a recent survey into how consumers make decisions when seeking a mortgage provider....
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Cadbury Dairy Milk engages Bulletproof for 'marvellous' chocolate bar launch
Cadbury Dairy Milk has worked with strategic brand and packaging design agency Bulletproof to create the identity and packaging for its new Marvellous Creations sub-brand which is soon to launch in...
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Freeview re-launches website with new TV Guide featuring catch up TV links
Freeview has re-launched its website introducing links to catch up on TV services from the main broadcasters such as the BBC, ITV, Channel 4 and Channel 5. The re-launch follows the announcement that...
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Top five Easter campaigns from brands: Channel 4, Asda, Happy Egg Co, Tesco,...
There’s a definite end-of-term vibe around today, so we’ve decided to help you take some time out and check out some of the best Easter campaigns we’ve seen this year. It is, of course, research for...
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Acer UK, Gemini Devices, Nabi and BEM Wireless appoint Agent42
Acer UK, Gemini Devices, Nabi and BEM Wireless have appointed new experiential agency Agent 42. Launched by Lauren Tauben in January of this year, Agent 42 offers experiential and retail marketing,...
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Johnston Press and News International agree £10 million deal to terminate...
Johnston Press has revealed that is has reached an agreement with News International which will see it terminate its printing contract at a cost of £10 million. The newspaper publisher, which last...
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Red Bull promotes Editions with Instagram campaign from We Are Social
To celebrate the launch of Red Bull Editions We Are Social has created a collaborative art project to bring to life the colours of each of the Editions through Instagram. Available in Cranberry (red),...
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Two Mr Bean apps set to launch with Jam
Mr Bean is set to go mobile, with the launch of two apps by Jam: Slider Puzzle and Colour & Paint. The first of the apps, Slider Puzzle, launches today priced at £1.49, while Colour & Paint...
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Warner Leisure Hotels appoints Aesop to create a brand identity
Warner Leisure Hotels has announced the appointment of Aesop to create a brand identity to be communicated across all its platforms, following a two round pitch process. Aesop will now create a brand...
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From the Super Bowl to Chinese New Year: The 'everyday exceptional' consumer...
Consumers are finding more and more reasons to celebrate, presenting increased opportunities for brands. Karen Canty, head of news at the Future Foundation, writes on the 'everyday exceptional' trend...
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NSPCC to debut new ad from Inferno on Easter Monday
The National Society for the Prevention of Cruelty to Children (NSPCC) has announced it is to debut its latest 60” ad spot on Easter Monday (1 April). Created by independent and integrated creative...
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Reaction: Is corporate identity having an identity crisis?
As the nominations are announced for The Drum Design Awards, we catch up with the inaugural judging panel to explore how branding is evolving digitally and how brand identities are adapting to remain...
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Roses Creative Awards nominations revealed
The finalists for the Roses Creative Awards, which looks to recognise great creative thinking, have been revealed, with the judges saying they were impressed with the array of work on display....
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Creative England appoints Jaspal Sohal as head of games
Creative England has announced the appointment of Jaspal Sohal as its head of games. Sohal, a successful software and internet entrepreneur, will now play a key role in shaping Creative England’s...
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Cheil UK announces two senior hires to strengthen integrated creative team
Cheil UK has revealed it is to boost its creative credentials with the appointments of Duncan Cargill as creative director and Emma Perkins as shopper marketing creative director. Cargill has now been...
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Zugo’s Deli Café announced as sponsor of ITV2’s Telly Worth Talking About...
Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising. Beginning 1 April, Zugo's Deli...
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Zoopla appoints Albion to its roster of creative agencies
Zoppla Property Group has revealed it has appointed Albion to its roster of creative agencies on a forthcoming marketing campaign for its property website brand Zoopla.co.uk. Albion won the account –...
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Felix unveils partnership deal with Britain’s Got Talent
Cat food brand Felix has today been announced as the official pet food partner for ITV’s Britain’s Got Talent, in a deal brokered by Mindshare UK. To celebrate the launch of the partnership with Syco,...
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Cadbury's sixth Easter Egg Trails programme of events to kick off in...
Cadbury's annual Easter Egg Trails will kick off on Thursday in a campaign involving the National Trust and National Trust for Scotland. The campaign has been created by INITIALS Marketing and will...
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