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Cadbury's annual Easter Egg Trails will kick off on Thursday in a campaign involving the National Trust and National Trust for Scotland.
The campaign has been created by INITIALS Marketing and will run until April 1 at 287 National Trust and National Trust for Scotland properties. The brand's website has been revamped to support it and users will be encouraged to share activities - including the Design Your Own Egghead competition, online for the first time this year - using Facebook and Twitter options.
Director and head of experiential at INITIALS Marketing, Chris Wareham, commented: "We aim to maximise reach by visiting hundreds of National Trust and National Trust for Scotland properties, whilst also providing numerous fun Easter activities online, along with the Design Your Own Egghead competition.
"Enhancing the digital offering seemed a natural progression for Easter Egg Trails and with a stronger online presence, we expect this year’s campaign to be the most successful yet," he continued. "Through Cadbury, we will be bringing a feel good factor to consumers Easter weekend in this exciting nationwide campaign."
Face painting, Easter egg trails, games and play areas will be supported by brand ambassadors and games facilitators at activities around the country.
