The Independent newspaper has announced that it is to collaborate with HTC Blinkfeed, allowing owners of an HTC One smartphone to directly access personalised content.
HTC Blinkfeed aggregates content to deliver a concise newsfeed that is live updated throughout the day. Users can also elect to read articles in full should they wish to.
Zach Leonard, managing director, digital at The Independent said: ‘Delivering high-quality journalism that is fresh and up-to-date is at the heart of what we do. We are proud to be bringing the latest news, sport, comment, lifestyle, arts and student content to audiences of the new HTC One, as we continue to invest in our presence and partnerships in the digital space.’
Drew Bamford, assistant vice president of user experience at HTC added: “We design all of our hardware and software utilising knowledge of how people find, consume and share content on their smartphones. With HTC BlinkFeed, our customers have direct access to fresh content – whether it is from friends or social feeds – that is uniquely relevant to them. The great content offered by The Independent fits well with our vast range of consumers, and we are pleased to partner with The Independent to bring our customers this experience.”