Smart, gently funny ad for a new cider shows the product being launched as the latest must-have in a different kind of apple store to the one we're familiar with. Full of clever little jokes, it ends on the notion that "it works perfectly in direct sunlight" and is more apples than apps. Great way to introduce a premium cider.
Agency: Fold 7
Creative: Ryan Newey / Rob Porteous / Dave Askwith
TV Producer: Sam Balderstone
Production Co: RSA
Director: Mat Kirkby
Photography: Magni Agustsson
Post Production: Big Buoy
Editing House: Final Cut
Editor: Joe Guest
Audio: 750MPH