To celebrate the start of the spring fashion season McArthurGlen Designer Outlets has unveiled ‘Fashion Fling’, a two week national initiative hosted by the Designer Outlet Group which sees limited edition fashion hub installations feature across its seven UK centres.
Aimed at women aged 18-34, ‘Fashion Fling’ hopes to reaffirm McArthurGlen as the one-stop out-of-town destination for reasonably-priced, fashionable clothing and sees the retail chain partner with Grazia magazine to promote its spring ranges.
Created by McArthurGlen’s creative agency WARL, with media through the7starts and PR through Rain Communications, ‘Fashion Fling’ also sees exclusive offers and discounts made available to shoppers from Saturday 6 April.
Included as part of the event is flash sales, giveaways, and special events in partnership with fashion weekly Grazia. Ads promoting the activity will run across print, online and on the iPad issue of the magazine. This will be followed by Grazia’s ‘exclusive peek’ at the ranges which will be published across all mediums as well as a competition to win a weekend to Milan. Grazia will also host trend talks at McArthurGlen outlets.