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Rangers advertising campaign being investigated ASA confirms
The Advertising Standards Authority (ASA) has confirmed that is it investigating The Rangers Football Club over an advertising campaign run this season. The ASA has confirmed to The Drum that it has...
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Redrow Homes retains USP Creative for POS account
Redrow Homes has confirmed it has retained branding agency USP Creative for all point of sale materials as part of a three year contract. USP Creative has been working with Redrow Homes for 22 years,...
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MasterCard unveils UEFA Champions League player mascot advertising campaign...
MasterCard is today unveiling an advertising campaign, created by McCann London, to promote its 17th season of sponsorship of The UEFA Champions League. The campaign, which will include 12 idents,...
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comparethemarket.com appoints iCrossing for natural search
Price comparison website comparethemarket.com has announced its appointment of iCrossing to handle its natural search account. The appointment will see iCrossing work to integrate the brand’s SEO...
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tic tac shakes it up with new festival flavour and campaign
Ferrero confectionary brand tic tac has unveiled a new fruity pack, festival, in time for summer, containing lime, orange, cherry and passion fruit flavoured sweets. The brand is also joining with the...
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Pure Student Living appoints Language Brand Communication to promote services...
Pure Student Living has appointed Language Brand Communication to promote its services to Chinese students through sites such as Weibo, Renren and QQ. The Chinese equivalents of Twitter will be used...
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twentysix appoints Darren Reilly as head of mobile
twentysix has named Darren Reilly as the new head of its specialist mobile division, twentysix mobile. In this role Reilly will take charge of mobile innovation and the continued growth of the...
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Rice Krispies unveils new campaign with Leo Burnett
Kellogg’s Rice Krispies has unveiled a new campaign with Leo Burnett to promote its on pack promotion with Merlin Entertainments Group. The Merlin Entertainments Group sees kids being able to take an...
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Ad of the Day: Go Compare - Rough Deal
You have to hand it to Go Compare, they've milked the dislike provoked by Gio Compario for all its worth... and then some. After a number of attempts to despatch him using violence, the character...
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The Drum daily jobs round-up: DC Thomson, TBWA Manchester, The Drum,...
DC Thomson is advertising a position for a press officer in east-central Scotland for a salary of £28,000-£33,000. Responsibilities include writing press releases, preparing briefings and responding...
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Viking River Cruises pulls its sponsorship from Broadchurch following burning...
Viking River Cruises has pulled its sponsorship from ITV’s murder mystery series Broadchurch, due to ‘sensitivities around the content of the episode’. This comes due to an episode of the eight part...
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McArthurGlen joins forces with Grazia to celebrate spring with a 'Fashion Fling'
To celebrate the start of the spring fashion season McArthurGlen Designer Outlets has unveiled ‘Fashion Fling’, a two week national initiative hosted by the Designer Outlet Group which sees limited...
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63% of Brits more likely to view a video ad on their mobile if it’s on an...
It has been found that 60 per cent of mobile users like to watch content from major networks on their device, with 17 per cent watching over an hour and a half of TV on their device a week. The...
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Invest in Africa confirms it is reviewing its sponsorship of Sunderland AFC
Current Sunderland shirt sponsor, Invest in Africa, has confirmed to The Drum it is reviewing its £20m a season sponsorship deal with the club. Signed in 2012, the deal was originally for two years...
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Chivas MASHTUN games app launches with Havas Worldwide London
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today unveiled a free app on iTunes, called Chivas MASHTUN. The campaign to promote the app is being launched on...
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NUJ calls on new BBC director general Tony Hall to prevent job cuts
The NUJ has called upon the BBC’s new director general Lord Tony Hall to stop job cuts with moral ‘at an all time low’ as he began his first day at the corporation. Michelle Stanistreet, general...
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Organic labels found to give food a ‘health halo’
Consumers are paying over the odds for food labelled as organic thanks to a ‘health halo effect’, according to researchers. Scientists at Cornell University studied the purchase habits of 115 shoppers...
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Iain Duncan Smith brands breadline petition a ‘complete stunt’
Work and pensions secretary Iain Duncan Smith has branded a petition launched by campaigners to have him live on benefits of £53 a week as a ‘complete stunt’. More than 310,000 people have now signed...
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TeamRock to launch radio station on Digital One in May
Just a day after TeamRock, the content creation business, announced the acquisition of magazines Classic Rock and Metal Hammer, it has revealed that it will launch a new national radio station next...
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Google faces legal action in six European countries over privacy
Data protection agencies in France, Germany, Italy, the Netherlands, Spain and the UK have simultaneously announced that they are considering undertaking legal action over Google’s privacy policy. The...
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