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ZyngaPlusPoker and ZyngaPlusCasino websites launch in UK
Online game purveyor Zynga has today launched two real money games in the UK, ZyngaPlusPoker and ZyngaPlusCasino, with social versions of real money games for players on Facebook and mobile set to be...
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Boys fashion brand Lucas Frank puts focus on social media and mobile commerce...
Fashion brand Lucas Frank has unveiled a redesigned website with a focus on its social media channels and a more mobile-user targeted approach. Designed by Wetherby-based Swalk, the website features...
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Yahoo! announces new Dropbox partnership
Internet firm Yahoo! has announced a new partnership with cloud storage service Dropbox to enhance Yahoo! Mail functionality. The deal will make it easier for mail users to send, receive and manage...
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BA High Life celebrates 40th anniversary milestone with 'The 40 issue'
British Airways inflight title BA High Life has unveiled ‘The 40 Issue’ celebrating the 40th anniversary of the magazine. The commemorative issue’s cover was shot by Rankin and stars model Daisy Lowe...
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Russian Standard Vodka appoints Collective London as global digital agency
Russian Standard Vodka has today announced the appointment of Collective London to work on all digital channels. Rebecca Heathcote, head of digital and PR at Russian Standard Vodka, said: “We selected...
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Marketing Weak: Butcher's Pet Food - Cats
Not the worst we’ve had here on Marketing Weak, which probably shows how low we’ve sunk when trawling bad creative work, but this is still a pretty hard ad to find much love for. Yes, it’s clearly...
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US financial regulator rules social media can be used for trading updates
The US Securities and Exchange Commission has ruled that Twitter and other social media outlets are now a valid means of communicating key announcements to shareholders. This means that US-listed...
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smartclip announces global ad partnership with Samsung
smartclip, the multi-screen video and brand advertising platform, has announced a global ad partnership with Samsung in 19 countries to expand sales coverage. The deal will see Samsung’s range of...
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Indicia reveals Evolving acquisition deal
Customer engagement agency Indicia has announced the acquisition of Bedford and London-based digital agency Evolving. Specialising in web, email, search, social media and mobile marketing, Evolving...
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Capital One thanks football fans for support with Facebook campaign
As the first season of the Capital One Cup winds down, the financial company is saying thank you to fans by creating 10,000 mini football figures. Working with Jam, the Facebook competition asks fans...
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Tesco and BBC Worldwide agree content deal through Clubcard TV
A deal between Tesco and BBC Worldwide will see Clubcard TV broadcast a number of cookery, comedy and drama programmes. Clubcard TV, the ad supported service, which has around 16 million members, will...
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Facebook announces changes to Ads Manager tool
Facebook has announced updates to its Ads Manager tool in order to make it easier for advertisers to see how they’re performing against specific goal and measure their return on investment. The...
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ASDA unveils Summer Home cross-range campaign with Publicis Blueprint
ASDA is bringing together all its summer trends across homes, outdoor furniture, children’s toys and George ranges for its latest print and online campaign, Summer Home. Developed by Publicis...
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affilinet names Helen Southgate as UK MD
Performance marketing company affilinet has appointed Helen Southgate as UK MD, commencing May 2013. Southgate joins from BskyB where she was responsible for online marketing planning and strategy; in...
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nanoblur appoints Arena Media for £2m account
Skin perfector brand nanoblur has announced the appointment of Arena Media to handle its £2m account, following a competitive five way pitch. The media planning and buying agency has been appointed to...
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Whiskas and Fosters to work with new marketing communications agency Incahoots
Mars Petcare’s Whiskas and Heineken’s Fosters brands have both appointed new marketing communications agency Incahoots. Run by The Big Kick founder Debbie Simmons and her former Big Kick colleague...
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Kopparberg Premium Cider reveals new glassware from ButterflyCannon
Cider brand Kopparberg has worked with design agency ButterflyCannon to create a new and unique branded glass inspired by Swedish design. The glassware aims to convey Kopparberg’s personality with the...
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Specific Media appoints Gavin Johnson as head of UK sales
Specific Media has named Gavin Johnson as its new head of UK sales, responsible for developing and growing Specific Media’s bespoke advertiser solutions throughout the UK. Johnson’s main focus will be...
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Ad of the Day: Lurpak - The Cook
Lurpak's advertising just gets better and better; each individual ad now seeming like a miniature work of art. This 60-second beauty directed by Scott Lyon is about an unassuming alchemist - the...
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Happy 40th birthday mobile: Blippar, IAB, Mojiva and more discuss how mobile...
Today marks the 40th birthday of the mobile phone. It’s gone from massive ‘brick’ models to sleek smartphones that allow you to access the interview, watch films and, oh yeah, send texts and make...
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