A deal between Tesco and BBC Worldwide will see Clubcard TV broadcast a number of cookery, comedy and drama programmes.
Clubcard TV, the ad supported service, which has around 16 million members, will now run content made by BBC Worldwide, including comedies such as Two Pints of Lager and a Packet of Crisps, Goodness Gracious Me and Dramas such as Blackpool and Carrie’s War.
Children’s dramas such as Stig of the Dump and The Secret Garden will also be available through the free online service.
Developed by Tesco’s movie and TV streaming service blinkbox - Clubcard TV is funded through targeted advertising based on shopper habits.
Scott Deutrom, managing director of Clubcard TV, said of the latest deal: “With this deal we’re adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that’s easy and accessible for customers.”
The service already provides content from Warner Brothers, Endemol and Aardman.
Last week, The Drum revealed that blinkbox had restructured internally to merge its in-house social, customer relationship management, editorial, and PR teams in order to offer a more creative, story-led approach.