Facebook has announced updates to its Ads Manager tool in order to make it easier for advertisers to see how they’re performing against specific goal and measure their return on investment.
The changes allow for marketers using Facebook ads to enhance or change their campaigns based on clear results. Previously the Ads Manager gave a summary of all the actions for the campaign now advertisers can pinpoint a single action, meaning if advertisers are more interested in Page Likes or app installs the Ads Manager can display this and calculate the cost per action. The new features measure each ad interaction separately, helping advertisers and businesses assess campaign ROI.
The main goal of the Facebook’s Ad Manager is to give marketers insight into ads on the social networks performance in order to achieve marketing goals; the changes come follow feedback from advertisers who use the tool to monitor campaigns.
Speaking of the updates, Matt Polito of the Café Press company, Invitation Box, which uses Ads Manager, said: “In the past, Facebook's Ads Manager would show me a summary of all the actions for my campaign. Now it clearly shows me engagement and cost per engagement for my ad so I can quickly determine if my campaign is performing well against my goal of increasing engagement.”
The updates are now set to be rolled out globally in the coming weeks.