Lurpak's advertising just gets better and better; each individual ad now seeming like a miniature work of art. This 60-second beauty directed by Scott Lyon is about an unassuming alchemist - the unshowy cook with "slightly blunt knives" - turning prosaic ingredients into glorious feasts.
Agency: Wieden + Kennedy
Creative: Ray Shaughnessy / Dan Norris
TV Producer: Matthew Ellingham
Production Co: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Photography: John Mathieson
Production Designer: Sam Tidman
Post Production: The Mill
Editing House: Work
Editor: Art Jones