Performance marketing company affilinet has appointed Helen Southgate as UK MD, commencing May 2013.
Southgate joins from BskyB where she was responsible for online marketing planning and strategy; in 2011 she was IAB Affiliate Marketing Council Chair and brings 11 years’ worth of performance marketing experience to the role.
As UK MD, Southgate has been tasked with growing business in the UK as well as working alongside other country managers to grow the network at a European level.
“Helen is exceptionally dynamic. She has a real passion for the industry and is renowned for pushing boundaries. We believe that clients will really benefit from her drive, vision and unique understanding of how the industry is developing,” commented afflinet CEO across Europe Dorothea von Wichert-Nick.
Southgate added: “In the last couple of years performance marketing has really widened in scope. Clients are looking for more added value and a better understanding of how performance marketing fits into the overall marketing mix. This shift has created a gap in the market for anetwork that can do things differently. affilinet has already started to capitalise on this and with its team, experience and flair is very much starting to lead the industry from the front.”