MasterCard is today unveiling an advertising campaign, created by McCann London, to promote its 17th season of sponsorship of The UEFA Champions League.
The campaign, which will include 12 idents, promotes the brand’s position as provider of the UEFA Champions League Player Mascots.
Each ident ends with the summary of the child’s Priceless moment with the line “A match they’ll never forget: Priceless”.
Paul Trueman, head of UK Marketing for MasterCard, said: “In line with our global strategy of moving from observing Priceless moments to enabling Priceless experiences this campaign is a wonderful showcase of our unique UEFA Champions League PlayerMascot programme and the exclusive opportunities available to all of our cardholders”.
30” and 60” versions have also been created to run online, to fully showcase the mascot’s journey.