Redrow Homes has confirmed it has retained branding agency USP Creative for all point of sale materials as part of a three year contract.
USP Creative has been working with Redrow Homes for 22 years, developing a number of campaigns for the housebuilder. The agency has now been tasked with developing all POS materials including the design and fit out of marketing suites alongside design and production of all consumer facing literature and collateral.
USP Creative MD, Jan Peters, said: “We have enjoyed a close working relationship with Redrow Group and their nine divisions for over twenty years. We are thrilled to have been appointed as the retained POS agency.”
Wendy Martin, senior marketing manager for Redrow Homes commented that USP Creative’s 20 years of service to the brand had “certainly contributed to our success and strength of brand positioning in our market place,” she added that Redrow felt that the agency strived to “exceed our expectations to achieve the best results possible”.