Price comparison website comparethemarket.com has announced its appointment of iCrossing to handle its natural search account.
The appointment will see iCrossing work to integrate the brand’s SEO activity with their existing communications.
Mark Vile, marketing director at comparethemarket.com, said:” I’m delighted to have iCrossing on board. With their wealth of experience in search and expertise in digital marketing, the partnership will help us to further strengthen our position and drive growth for our brand in a competitive market.”
The agency was appointed following a competitive pitch.