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Ad of the Day: Sainsbury's - Little Ones

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Ad of the Day: Sainsbury's - Little Ones

What a sweet ad - some truly delightful performances have been coaxed from its young cast. Focusing on one of life's truths (always a winner in an ad), this talks about how dealing with your second baby is so much easier than the first before explaining why it makes sense to choose the nappies from orange supermarket.

Agency: Abbott Mead Vickers BBDO
Creative: Mary Wear
TV Producer: Abbie McLean
Production Co: Pop-Up Films
Director: Karen Cunningham
Producer: Julia Fetterman
Photography: Marc Gomez Del Moral
Production Manager: Michael Choudhury
Editing House: The Quarry
Editor: Bruce Townend

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