Magic Light Pictures, makers of broadcast adaptions The Gruffalo, Gruffalo's Child and Room on the Broom has taken on PR firm Franklin Rae to build the brand throughout the UK and America.
The retainer contract will see the PR company, owned by the James Grant Group, raise the profile of Magic on the back of the success of the popular Gruffalo children's series and build the B2B of the brand in the UK and US.
The independent London-based company builds and manages childrens' brands and produces and distributes films.