New York-based digital advertising agency, Clash Group has announced its expansion into the UK.
The announcement of the transatlantic expansion has followed the company’s acquisition of Vendari, a UK Voucher Comparison site.
Dominic Yacoubian, Vendari’s CEO, has been appointed to head up Clash’s London office as well as the group’s online advertising web portals.
Yacoubian will put in place a target-driven strategy to drive growth across Clash Group's web advertising portals including the launch of the first US coupon comparison site, as well as driving the company's expansion and working with clients including a large financial client in the banking sector, a major coupon company and numerous retail clients.
Simon Wajcenberg, CEO, Clash Group commented: "The unprecedented sophistication of its digital and mobile marketing strategy and technologies is good news for British and European businesses struggling as marketing budgets tighten in the tough economic climate.
"Clash Group is unique in that it charges on a results only basis – only when a sale is made, new customer acquired or download completed is there a cost involved. Digital and mobile advertising also reaches tens of millions of consumers at a fraction of the cost of traditional platforms".
"We have a great opportunity to extend our existing offering into the UK and we’re pleased to welcome Dominic Yacoubian - veteran of the voucher and online retail market – to Clash Group. Dominic will play an integral part in expanding our operations, both into the UK and our important US portal markets."