Soft play and activity centre Wacky Warehouse has announced the appointment of The if agency for brand development work, including a suite of design work.
The agency will also look to create a supporting strategy to launch three new UK sites in Cardiff, St Helens & Preston.
Sally Wainwright at Wacky Warehouse, said: “These new openings are the just the latest phase in our evolution and we’re delighted to have The if agency team on board. We’re excited about the concepts and plans that are well underway and our focus is now on making each launch a success.”
The integrated campaign will be developed in conjunction with MEC – Wacky Warehouse’s media agency for the project – which will devise the overall launch media strategy.