Yesterday afternoon The Tanks at London’s Tate Museum played host to the Twitter for Brands event, bringing together 500 UK marketers for a series of announcements, presentations and stories about how the social media platform can be used to help campaigns achieve their full potential.
Speaking at the event from Twitter were UK sales director Bruce Daisley, senior director of product for revenue Kevin Weil, and UK managing director Tony Wang. Also taking to the stage were delegates from Paddy Power, Live Nation, Electronic Arts and AmEx. For those who couldn’t attend The Drum has created our 10 key facts, and in true Twitter style they’re all in 140 characters or less.
1. 80 per cent of UK users use Twitter on mobile and over 90 per cent of Twitter conversations are about TV.