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Manchester Arndale launches out-of-home campaign
Manchester’s Arndale shopping centre has launched an out-of-home campaign to entice shoppers through its doors. Created by Refinery Marketing Communications the push will include a six and 48-sheet...
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Reckitt Benckiser UK consolodates digital advertising activity into TMW
Reckitt Benckiser UK, one of Britain’s largest advertisers has appointed TMW to handle its digital advertising activity across its brand portfolio, including Finish, Vanish, Dettol and Nurofen. The...
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Pink Floyd's chief graphic designer passes away
Storm Thorgerson, the graphic designer behind a succession of iconic album covers for bands including Led Zeppelin, Peter Gabriel and Muse, has dies. The artist was most famous for his 1973 cover for...
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Royal Mail’s national postcode database to be privatised
A national postcode database administered by the Royal Mail will be privatised along with the postal service itself, despite the protestations of web pioneer Sir Tim Berners Lee. The government is...
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#Twitter4Brands: 10 key points for yesterday's Twitter for Brands conference,...
Yesterday afternoon The Tanks at London’s Tate Museum played host to the Twitter for Brands event, bringing together 500 UK marketers for a series of announcements, presentations and stories about how...
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"Digital marketing gives us the flexibility to operate at a global and local...
Heineken's global lead of digital strategy and media innovation, Jeremy Brook, discusses the challenges of marketing an alcohol brand, the importance of social media to a good digital strategy and...
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Twitter offers biggest benefit to 'realtime brands', says UK Twitter sales...
The prospect of an Empty13 without major sporting and royal events should not be detrimental to brands if they develop a good ability to deliver realtime responses to events around them, according the...
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The Green Party works with Madwomen on new party election broadcast
The Green Party has engaged start-up agency Madwomen to create a TV commercial that will attract female voters, without alienating men. The agency was tasked with creating a script for the Green’s...
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Ad of the Day: Hyundai - Pipe Job
Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even...
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Options Hot Chocolate unveils new look from Springetts Brand Design Consultants
Options Hot Chocolate has undergone a redesign courtesy of Spingetts Brand Design Consultants. Springetts brief for the redesign included optimising the branding and pack design for the core Options...
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Amir Khan recruits Tangerine PR ahead of comeback fight later this month
Former IBF and WBA light welterweight champion Amir Khan has selected Tangerine PR to help raise his profile and position him as a major sporting personality beyond the world of boxing. Tangerine PR...
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Tetley's Estate Selection range to sponsor ITV1's weekend breakfast show...
Tetley’s new premium black tea brand Estate Selection has been named as the sponsor of ITV1’s new Saturday morning programme, Saturday Farm which debuts this weekend (20 April). “We are really excited...
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The Drum daily jobs round-up: We Love The Web, hibu, Win Technologies UK,...
We Love The Web is looking for a digital account manager based in Yorkshire & The Humber for a salary of £23,000-£30,000. The role will involve developing digital campaigns and building enduring...
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Aegon UK unveils Sky Sports sponsorship idents from Billington Cartmell
Life and pensions company Aegon UK has released its latest brand-building campaign to coincide with Sky’s Aegon GB Fed Cup Team coverage this weekend. The campaign theme ‘With you from first serve to...
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Infographic: 'Forgotten marketing' losing SME sector £122bn in sales
Small businesses in the UK may be letting marketing slip off the radar, according to an infographic. The small business sector in the UK is losing out on up to £122bn in sales by allowing their...
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BBC iPlayer accessed from tablets more than smartphones for first time
The BBC has revealed figures which show that BBC iPlayer is now accessed more frequently on tablets than mobile devices. 41m requests were made for TV and radio programmes from tablets, compared to...
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Apple confirms all Siri voice-commands are stored for two years
All Siri voice-commands are stored on an Apple database for up to two years, according to a report from Wired. As privacy concerns were raised, Apple confirmed the reports, adding that the data is...
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Blackstone withdraws $25bn Dell bid
Blackstone has revoked its $25bn (£16bn) buyout bid for Dell. According to a Financial Times report, Blackstone was concerned about the company’s finances as well as the declining home computer...
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Ad of the Day: Mobil - Dave
An ordinary bloke makes his weary, bleary way home from work to be met by FI mechanics who rush out to tinker with his unremarkable car the moment he parks up. This sweet and lovely ad is promoting...
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Twitter announces TweetDeck will be removed on May 7
Twitter revealed in March this year that it would be stopping its TweetDeck AIR, TweetDeck iPhone and TweetDeck Android service, however failed to give an exact date. The Drum has learned from the...
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