Former IBF and WBA light welterweight champion Amir Khan has selected Tangerine PR to help raise his profile and position him as a major sporting personality beyond the world of boxing.
Tangerine PR has now been tasked with building Khan’s reputation as a successful British sport star and offering strategic media advice in order to develop his commercial potential. The agency is also set to maximise opportunities around Khan’s comeback fight in Sheffield later this month.
Mark Harding, MD of Tangerine PR’s consumer team, commented: “This collaboration sees Tangerine’s first move into talent PR and we’re thrilled to begin this development of our offer with Britain’s best-known boxer.
“We’re looking forward to helping him increase his profile across a range of sports and lifestyle media, building his brand and increase his commercial appeal.”