Swizzels Matlow has appointed The Market Family to redesign kids lollipop brand Fruity Pops.
The Trafford Park-based agency has been tasked with creating a new vibrant and contemporary look for the brand in order to make it more appealing to the target audience. The Market Family will be working across packaging and tub designs, communicating the variety of flavours on offer.
“We were really impressed with the way that The Market Family fell in love with Fruity Pops and understood how to make it more appealing to modern children and their mums. We look forward to the end result, which should enable us to make this nostalgic brand more relevant to today’s confectionery market,” said Claire Lee, brand manager at Swizzels Matlow.
Head of The Market Family, Rachael Taylor, added: “It’s fantastic to be working with such a well-loved brand and we look forward to putting the ‘pop’ back into the range. We won’t be looking to reinvent this childhood favourite, but will bring Fruity Pops bang up to date while allowing flexibility for expanding the range.”