A group of 37 graduate participants in Google’s Squared initiative have published a series of short documentaries in which industry bigwigs discuss the challenges presented to clients and agencies by the digital age.
The two month long project was undertaken in collaboration with Impact International and saw the communications graduates develop five short videos in which the likes of Cilla Snowball, CEO at AMV BBDO and Andrew McGuinness, partner at Beattie McGuinness Bungay, were quizzed on a raft of topics ranging from inter-agency collaboration to language barriers created by technology.
This is intended to impart digital, technological and leadership skills that lie out with traditional university degree courses.
Insights were also provided by Dare’s Toby Horry, Carat’s Tracy De Groose and BMB’s Andrew McGuinness.