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Publicis Groupe's Starcom Mediavest signs huge Twitter ad deal
Twitter has signed on the dotted line of its largest ever advertising deal after agreeing to grant preferred advertising slots to clients of Starcom Mediavest Group in a deal worth hundreds of...
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The recovery is on: US advertising sector seeing growth according to...
Next week's ZenithOptimedia Global Advertising Forecast will report the beginning of a growth in recovery in the US, the media buying company's CEO Steve King has revealed. Speaking at the Publicis...
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Tesco names LivingSocial as latest Clubcard partner
Retailing leviathan Tesco has named LivingSocial as its latest Clubcard partner, a pairing which will enable consumers to earn one point for every pound spent on experiences, products and services...
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Digital Space unveils iLove fashion magazine designed for the mobile age
As Bauer Media’s More! magazine closes its doors Digital Space has announced the launch of new fashion publication iLove which aims to turn traditional publishing on its head. iLove will be delivered...
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LBi names Emma Storer as head of new business
Emma Storer has joined global marketing and technology agency LBi as head of new business. Storer has now been tasked with developing LBi’s new business strategy as well as overseeing the growth of...
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British Paralympic Association appoints Purple for digital
The British Paralympic Association has announced the appointment of the Purple Agency to handle digital marketing ahead of the Sochi and Rio Paralympic Games. The agreement between the BPA and the...
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Google grads publish ad industry documentaries
A group of 37 graduate participants in Google’s Squared initiative have published a series of short documentaries in which industry bigwigs discuss the challenges presented to clients and agencies by...
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McDonald's unveils new breakfast campaign celebrating its Sausage and Egg...
McDonald’s has mounted a new campaign to remind people of its most iconic breakfast item, the Sausage and Egg McMuffin. Created by Leo Burnett, the TV ad features the epic journey one man and his dog...
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Programmatic trading should focus more on quality than quantity of ad...
Programmatic trading has centred too much on quantity and not enough on quality of ad impressions served, which is undermining the space, according to Xaxis UK managing director Nicolas Bidon....
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BBC names Danny Cohen as new director of television
The BBC has named BBC One controller Danny Cohen as its new director of television following an open recruitment process, the final piece of the management jigsaw in the wake of Tony Hall’s ascension...
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The Independent teams with Blippar for Independent+
The Independent is looking to fully integrate augmented reality into its daily editorial content, as it launches ‘Independent+’ with Blippar. Launching today, Independent+ will allow readers to use...
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Infographic: Women overtake men in terms of smartphone ownership
Over half (54 per cent) of smartphone owners claim to have used their device to browse for products, whilst just under 40 per cent have gone on to make a purchase, research from eDigitalResearch and...
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Agency leadership experts to share insights in London at MiNetwork's...
Ambitious agency owners are set to gather in London next month to attend MiNetwork's Agency Leadership Assembly – a one day conference during which all areas of agency leadership, management and...
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Mobile and tablets account for 28% of paid search advertising clicks
The increase in demand for both tablet and phone advertising has seen the cost per click (CPC) rise to 30p and 20p, respectively, with tablets now on the same as desktops. The research by Kenshoo...
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Aero promotes the joy of ‘bubblehopping’ in latest campaign
Aero has unveiled a new campaign as part of its multi-million marketing strategy to promote the bubbly chocolate and the ‘uplifting’ feeling. Created by JWT and directed by Epoch Films, the TV ad sees...
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Weetabix lets fans take the biscuit in pay-by-picture campaign
As Weetabix unveils its On The Go biscuits, the company last night offered fans the chance to try it for free, by taking a picture of the ad with their phones. The ad aired at 7.15pm during the...
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React children's charity appoints Pulse to integrated account
Children’s charity React has awarded its fully integrated account to independent creative agency Pulse without a pitch. Commenting on the appointment, Vicky Andreas, client services director at React,...
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Dateline: The Library - as Johnston paper closes its local office
A Scottish local paper is attracting UK-wide comment after it announced its reporter was to work from the local library because its office in the town is about to close. An article in the Milngavie...
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Ad of the Day: Evian - Shop Window
The charm of these dancing babies is all is down to the way this ad has been directed. A young man catches sight of his reflection as an infant, and when he experiments with dance moves, the baby...
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Tradedoubler report finds footfall now ‘irrelevant’ for retailers
The rise and rise of mobile is manifesting itself in ever more dramatic change on the high street, the most recent example of which comes courtesy of Tradedoubler, whose most recent report cites the...
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