The Independent is looking to fully integrate augmented reality into its daily editorial content, as it launches ‘Independent+’ with Blippar.
Launching today, Independent+ will allow readers to use Blippar to bring print stories to life with additional digital and multimedia content, as well as allowing voting tools.
Zach Leonard, managing director for digital at The Independent, said: “We are proud to be the first newspaper to fully integrate Blippar into our editorial workflow. The launch of Independent+ highlights our continued investment in digital innovation, adding even more value and another new dimension to The Independent’s content, and allowing consumers yet another pioneering way to interact with our quality editorial across every channel. There is also significant potential for our commercial partners and agencies to extend clients’ ad campaigns and sponsorships through the platform.”
Stephen Shaw, Blippar's head of media, added: "The Independent is leading the way in being the first paper, worldwide, to fully integrate Blippar into their news editorial workflow. The ability to instantaneously take the reader from the page to a deeper, more engaging online news experience is a very compelling offer and one we expect the readers to embrace in the coming weeks.”
The app will be rolled out across iPhone, iPad and Android devices.