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AGA Rangemaster launches new ad initiative with MNDB
Iconic British cooker brand Rangemaster from AGA has unveiled its latest advertising campaign set to go live this week. Created by ‘new model’ boutique London agency MNDB, the ads aim to highlight the...
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The Drum daily jobs round-up: Channel 4, Scottish FA, Freight Design, Arena...
Channel 4 is looking for a senior sales executive based in Manchester. The role will involve motivating an account team to deliver exceptional results and building strong working relationships with...
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Virgin Media reports 3.6 per cent revenue growth as TiVo take-up continues
Virgin Media has reported a 3.6 per cent rise in its revenue for the first quarter of the year at £1,043m as it saw a continued take-up of its TiVo service and a 'flat' rate in the number of new...
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ITV appoints Steve November as head of drama
ITV has announced a key appointment for its drama division with Steve November set to replace Laura Mackie on the role of director of drama following her departure at the end of June. This will...
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Carex appoints Brazen to handle PR and social media for anniversary campaign
Hand hygiene brand Carex has appointed Brazen to handle its PR and social media ahead of its 20th anniversary campaign this year. Brazen has been tasked to create a 3D campaign to launch and promote...
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Ad for energy drink Pussy banned following 156 complaints about campaign
The ASA has announced that one out of two ads for energy drink brand Pussy has been banned, after 63 complaints were made that it was ‘derogatory, sexist and degrading towards women’, as well as...
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Researchers look again at crime deterrence with Big Brother style posters
A new weapon in the fight against crime has been trialled by Newcastle University, inspired by research which found that individuals are less likely to misbehave when they believe someone is watching...
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Julia Fontaine appointed as business development director at Profero
Profero has announced that Julia Fontaine has been appointed as business development director, replacing Emma Storer who has moved to LBi as head of new business. Fontaine will be responsible for...
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London School of Business and Finance reveal targeted online lead generation...
London’s School of Business and Finance (LSBF) has partnered with global performance network Affiliate Window to launch a targeted online lead generation campaign. LSBF plans to develop its campaigns...
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Porn clampdown to see blocks installed on public WiFi
The government has announced a fresh clampdown on internet pornography by blocking explicit content from areas served by public WiFi services. Designed to reduce the risk of children accessing such in...
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The Drum shortlisted for seven PPA awards including magazine of the year and...
The Drum has been recognised among the cream of the magazine industry after being shortlisted in seven categories at the prestigious Professional Publishers Association (PPA) Awards. Both The Drum's...
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Vote for the best piece of work in our Creative Round-Up: Winners to be...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with...
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Marketing Weak: The FPI are coming for you, and you should be very scared
Had an injury? Don't know what to do? You do now - because FPI (First Personal Injury) have a crap team of lawyers to get right on the case. Sorry, what? Crack? Sounded like 'crap' to us... Imagine if...
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Research shows a quarter of all branded video shares occur within the first...
An online branded video will, on average, receive a quarter of its overall shares within the first three days of its launch, according to research from technology company Unruly. The Social Diffusion...
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Adecco unveils campaign to promote new job site with London Taxi Advertising
Adecco is set to unveil a taxi campaign in Sheffield and Birmingham, to promote myfuturerole.com, its new jobsite. The campaign, which is being handled by London Taxi Advertising, will look to elevate...
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Ad of the Day: Heineken - Cup Final Tickets
Packed with bribes, derring-do and exuberance, this ad with its good-looking chap at the centre takes us on his journey from a jolly nice boat party to the stadium hosting The Champion's League final....
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Foster's reinforces Original Comedy on Channel 4 sponsorship with new idents
Foster’s has unveiled a new set of branded programme idents as part of the brand’s sponsorship of more than 100 hours of original comedy on Channel 4 this year. Created by Adam & Eve, the series...
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Trinity Mirror, Guardian, The Sun and IPC sign up to Association of Online...
The Association of Online Publishers is leading a new initiative with the backing of big media hitters including the Telegraph, Guardian, Bauer and the IAB to increase mobile advertising spend by...
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Staffordshire University appoints Havas People for media planning and buying
Staffordshire University has appointed Havas People to handle its media planning and buying account, following a successful tender. Valued at £750,000, seven offers were received for the account. The...
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United Biscuits set to launch marketing campaign for Jacob’s Oddities
United Biscuits is set to kick off a marketing campaign to promote its Jacob’s Oddities range, following the launch of the Salt & Vinegar, Sour Cream & Chive and Ready Salted flavours earlier...
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